ime and money are precious. When we shop, we want to save as much as possible of both. However, as environmentally-aware consumers we are increasingly assessing the amount of greenhouse gases that are emitted when we buy shoes, books or household appliances. But what is actually more damaging for the environment – online shopping or shopping locally?
Around-the-clock opening hours, secure payment systems and consumer-friendly delivery times and exchange policies – online shopping makes it easy for customers with Internet access to order almost any conceivable product, ranging from tickets and music CDs to clothes and furniture, from the comfort of their own home in just a few mouse clicks. In Germany, almost two-thirds (65 per cent) of the population used the Internet for shopping in 2013. Even if this figure is just 45 percent across the whole of Europe, it’s clear that online shopping has become increasingly popular in recent years. What’s more, online traders extol Internet shopping as being more environmentally friendly than using conventional shops.